PERFORMANCE

Resurgence can be used in both wet and dry hair. The product is inspired by skincare, so you can look at it as your daily UV-protectant and moisturiser for the hair.
Resurgence protects the hair against structural damage caused by light-and pollution induced oxidation with a plant strategy (phytoantioxidants).
Antioxidants are molecular species that inhibit oxidation. Phytoantioxidants are antioxidants derived from plants. They include flavonoids, carotenoids, tocopherols, tocotrienols, polyphenolic acids and more. Antioxidants play a crucial role in the plant's defence against oxidation caused by environmental stressors.
Instead of using chemical UV-filters (that absorb UV-rays) and physical UV-filters (that scatter UV-rays), Cupid's Kiss harnesses the power of phytoantioxidants (electron donors) to neutralise free radicals and thereby protects the hair structure against oxidative damage.
We have chosen to not use chemical and physical UV-filters in our haircare line because chemical UV-filters have been linked to hormone disruption + they accumulate in water systems, and physical UV-filters, which are made of 2 metal oxides (zink oxide and titanuim dioxide), are white and sticky and not a good choice for haircare products.
It is a common misconception, that photo-yellowing can be "removed" or "reversed".
Photo-yellowing is the result of structural degradation of the hair from UV exposure, not a superficial buildup of brassy pigments. Photo-yellowing is a permanent, irreversible damage caused by oxidation, a chemical (free radical) reaction in the hair. No haircare product can reverse chemical damage. Purple shampoos and conditioners can mask the yellow tones temporarily, but they don’t address the root cause of the yellowing, which is the breakdown of the hair fibers and pigmentation.
It is also worth noting that the acid/direct dyes in purple haircare products can cause chronic contact dermatitis and allergic reactions with repeated use.
Resurgence Blowout Crème contains high levels of phytoantioxidants that neutralise free radicals and thereby protect the hair against oxidation, preventing photo-yellowing from happening in the first place.
No, none of our products contain acid dyes, direct dyes or other added colorants. Resurgence is white, the natural colour of its ingredients.
Cupid's Kiss is designed to protect the hair's structural integrity and prevent light-induced oxidative damage and photo-yellowing at the molecular level, addressing the root causes of these issues rather than temporarily masking their effects with purple dye.