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From the first kiss to lasting commitment
Cupid's Kiss Logo

THE KISS OF REVIVAL

A kiss is one of the most universal human expressions—carrying layers of meaning across cultures and centuries, from love and passion to greeting, comfort, and respect.

Our name is inspired by the myth of Cupid and Psyche, where a kiss restores life. That idea sits at the heart of our ethos: a modern 'reviving kiss' expressed through comprehensive care and protection.

STORY


Cupid˙s Kiss is an independent, danish haircare brand, founded by Annika von Holdt.

Annika is a programmer and bestselling novelist — she is also a pioneer in the grey hair influencer space, among the first to make grey hair aspirational and a symbol of empowerment.

Faced with progressive yellowing of her natural hair colour, she found a market crowded by purple products focused on temporary colour correction. With no options offering protection or damage prevention, she set out to create one that would.

After three years of intense development, she launched Cupid˙s Kiss Haircare in 2024. The collection combines phyto-innovation and advanced skincare science to safeguard hair colour, vibrancy, strength and resilience, and actively support scalp and hair health.

The formulas benefit all hair types and colours.

DEVELOPMENT


Our formulation strategy considers all the hair system's structures to effectively support their natural functions.

The balanced, microbiome-friendly formulas are developed by experienced chemists, ensuring rigorous scientific standards and expertly engineered performance.

Ingredients are meticulously sourced based on sustainability and ethical practices, and precision-selected according to safety, purity, performance, and scientifically proven effects.

FOOTPRINT


Our products are made with the greatest respect and consideration for you and our planet.

We carefully consider the environmental impact of our packaging while ensuring it fully protects our formulas. To minimise waste, we produce in small batches and use 100% recyclable packaging and FSC-certified paper, all sustainably and ethically sourced.

We pledge to continuously make improvements and advance our sustainability profile.

SHOP THE COLLECTION