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From the first kiss to lasting commitment
Cupid's Kiss Logo

THE KISS OF REVIVAL

A kiss is one of the most universal human gestures, carrying layers of meaning across culture and centuries.

The myth of Cupid and Psyche — where a kiss restores life — inspired our name.

Our ethos reflects the reviving kiss through care, protection, and revitalisation.

STORY


Cupid˙s Kiss is based in Copenhagen and founded by Annika von Holdt.

Annika is a programmer, bestselling author, and a pioneer in the grey hair influencer space — among the first to make grey hair aspirational and a symbol of empowerment.

Confronted with progressive yellowing of her hair, she found a market crowded by purple products, offering quick fixes. When those triggered contact dermatitis, she set out to create an effective solution.

In 2024, after three years of intense development, she launched Cupid˙s Kiss Haircare. The collection combines phyto-innovation and advanced skincare science to safeguard hair colour, vibrancy, strength and resilience, and protect scalp/hair health.

The formulas benefit all hair types.

COMMITMENT

Cupid˙s Kiss is crafted in the EU and complies with the EU's Cosmetics Regulation, (EC) No. 1223/2009, one of the strictest and most comprehensive cosmetic product safety directives in the world. The regulation includes a complete ban on animal testing, ensuring animal protection.

Our products are vegan, dermatologically tested, and free from silicones, sulfate cleansers, petrolatum and other petroleum-derived occlusives, volatile alcohols, colouring agents, mineral oil, microplastics, parabens, phthalates, and PFAS.

DEVELOPMENT


Our formulation strategy considers all the hair system's structures to effectively support their natural functions.

The balanced, microbiome-friendly formulas are developed by experienced chemists, ensuring rigorous scientific standards and expertly engineered performance.

Ingredients are meticulously sourced based on sustainability and ethical practices, and precision-selected according to safety, purity, performance, and scientifically proven effects.

FOOTPRINT


Our products are made with respect and consideration for our planet.

We take great care to ensure that the impact of our packaging is minimised and that it provides protection for the formulas. We use 100% recyclable packaging and FSC certified paper, sustainably and ethically sourced.

We pledge to continuously make improvements and advance our sustainability profile.

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